Blue Tong board: November 2010

Seriously speaking, I'm not a big fan of McDonald's like choon hong..but i have to admit that most fast food advertisement I have seen in my life are from McDonald's .

In this post, I will showcase 17 Creative and smart McDonald's advertisements and designs collected from the world. There are still much more creative ads....if you are interested, can go google and search more~~ I'm wondering when I'll be able to see anyone of them in Malaysia =.=

1. McDonald's crosswalk

Pedestrian crosswalk was decorated to look like McDonald's fries.

2. Free coffee Pole , Bus shelter

As part of a national campaign promoting McDonald's restaurant, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.

(Refer to the right side picture) Elsewhere in the city, a transit shelter was turned into an 'hourglass', with an ever-diminishing number of coffee beans reminding customers of the promotion's short-term nature.

3. McDonald's Freshness Box Salad

The poster, with what appears to be fresh salad vegetables and condensation, changes a bus shelter into a section in the refrigerator.

4. McDonald's Free 'Wi-Fries'...

I used to fall in love with McD free wi-fi....

5. McDonald's Ambient Media

This one is really brilliant.

As every restaurant have their closing hours. We feel that this is a great opportunity for McDonald's to communicate the new 24 hours service. McDonald's places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant's operating hours, passer-by will see an image of a McDonald's in late hours. This is to deliver the message that while other restaurant are closed, one can enjoy good meal at McDonald's 24 hours a day.

6. McDonald's Veggieburger

Picture says it all...

7. McDonald's Open 24 hours...

A wonderful combination of burger bun and our mother earth..

8. McDonald's Real Milkshake

I looked at the visual.... said in my head, 'what the hell is this??' .... then read the line and laughed out loud. This is freaking funny and fresh approach. Even though it doesn't have any typical McDonald's elements.

9. McDonald's Burrito

A strategically placed 'egg, sausage and cheese' front page domination combined with a burrito wrapper turns your morning paper into a giant McDonald's Breakfast Burrito.

Awesome use of media!! Cool!

10. McDonald's notification board

This one, will always be GREAT! I really enjoyed. If one day, you have no idea on what to eat during certain hour, you can just refer to this board...

11. McDonald's Breakfast

So match with the person, isn't it?!

12. McDonald's Giant Napkin

Economically it's great idea. Anytime you can get someone to take the ad with them and show it to their friends is great. Doubtlessly, the idea cost a little more then a regular poster but it will generate ten times more attention from the public.

13. McDonald's Coffee Bean

I would have never known it was a coffee bean without the title, it looked more like an old crusty burger to me. I think this is really smart. Very clever indeed. But the first thing in my head is "Ew! Gross burger!....oh, coffee.cute.."

14. McDonald's Newspaper: Fries and Burger

The idea here was to keep McDonald's front and center, in a multi-tasking world. The articles are real. Just the colour was added. By fitting into the target's activity, such as reading the news, rather than interrupting it. The 'on-the-go' brand benefit was demonstrated.

15. McDonald's specialized bus stand

You can just go and make an order if you are too hungry while waiting for bus...Lol....

16. McDonald's Night Light

A perfect light reflection showing McD is available day and night....

17. McDonald's outdoor puzzle

Wah....wanna see what's the poster all about? Play the puzzle first!!

Outdoor posters were turned into large interactive push puzzle that consumers could solve in order to 'sort your head'. This was done to promote McDonald's Large Coffee for only 1 Euro.